This article is specifically written for you if:
- you are new to email marketing
- you have a small email list
- you are making less than $200k with your online business
You need to increase your email conversions. Below are 7 tips that could help you with this.
Ask for a reply
First of all, you should be sending emails to your list at least once a week. In your email, you need to have a call-to-action that says, “Hey, if you’re interested in this offer, or if you want to learn more about what I’m talking about, just reply back to this email and let me know.“.
Check your inbox frequently and make sure you won’t miss any reply back!
Good use of photos
Put photos in your emails – not exactly every single one, but ever heard the phrase “a picture is worth a thousand words”? People do like getting pictures. If you are marketing something that promises a better lifestyle or financial freedom, this is a good way to showcase your product.
Pay attention to your subject line
Subject line is the first element that people will see when they receive your email. People determine whether they would open your email or not, purely based on the subject line. Your subject line should never sound like advertising.
People opens emails in the following sequence:
- Emails from friends and family
- Emails from colleagues
- Advertising emails
Make your subject line sound like an email from a friend, not just another sales pitch. That said, you really should establish a good relationship with your list. You will get your emails opened a whole lot more.
Share your Facebook group with your email list
This is something you can easily do – create a Facebook group. It is free and a very effective community. Put the link to that Facebook group into your email, and encourage people to come into your group. Tell them they will get things in the group that you don’t send through your emails.
Try to make your Facebook group like an exclusive club, that only selected people can join.
Segmentation is marketing 101. It is all about dividing your target customer (in this case, your list) into different boxes based on certain criteria (in this case, their responses). There is no set rule on how to segment your list, but rather, what is your end goal.
Just an example. If you send out an email and get a 10% open rate, that means 90% of people never opened your email or even saw the message. Then you can save these 90% into a separate group. You can email this group with the exact same message with a different subject line.
Give them many different options to contact you
At the bottom of your emails, put in different ways that your recipient can contact you. Simply add all your contact details into every single email so that they can contact you easily. This can really help you build a better relationships with your customers.
Getting all these done for you
I can introduce you a system that does all these for you. If you would like to utilize a done-for-you system to run your online business, and get paid $1,250, $3,300 and $5,500 commission for every sales that is made for you, sign up here.